Monday, June 16, 2008
Bon Giorno, Roma!
The world's newest bike-sharing program is in Rome, Italy. Called Roma'n'Bike, the program has 19 stations and 200 bikes spread throughout the historic center of the city and is run by Spanish advertising company Cemusa with Bicincitta'. (Sorry, Pope, no stations are in Vatican City.)
According to Rome Mayor Gianni Alemanno (and translated by Google), "This initiative is an incentive to create opportunities and not a punitive system, with alternatives closer to citizens who can change the habits of the population. Cycling is a beautiful experience, even fun, which creates a more direct contact with urban reality."
To use a bike, one must register with the program at one of the seven tourist information centers and pay a 30 EUR ($46) annual membership fee. Bikes are available between 7am - 11pm daily. The first 30 minutes are free, the second 30-minute period will run 1 EUR, the third 2 EUR, and every half hour onward will be billed at 4 EUR. (Remember, this is bike-sharing, not bike rental, and is intended for short trips. Customers needing a bike for a longer time period should consider renting a bike instead. This has been a Public Service Announcement by MetroBike...)
Buona fortuna, Roma'n'Bike!
Article from Fondazioni Italiani in Italian and English.
image credit: Roma'n'Bike