On September 13, 2009, Dublinbikes began with an annual subscription of £10 (about $16). In a little over a month, 11,500 Dubliners signed up for annual subscriptions. Expecting fewer than half this number of subscribers in a year, the program ran out of RFID cards trying to satisfy the demand. No program anywhere has had that many requests in such a short period of time, according to The Irish Times. In a few weeks, 60,000 trips have been taken on only 450 bikes.
In the bike-sharing world, what should be the cost of an annual subscription? These costs are as varied as the programs are numerous. What is the right price for the subscription? Admittedly the right price has to contribute to the sustainability of the system. Is it better to have a price that automatically assures the needed level of revenue per bike or per system? In other words make that level by volume. “Elasticity of Demand” is what economists use to start to determine a price. How elastic is the demand for bike-sharing?
On May 12, 2009, Bixi began with an annual subscription of $78 CDN (about $73). In a little over 5 months of service, 10,500 Montréalers have signed up for annual subscriptions. This system is very successful with a range of between 7,000 and 12,000 daily usages of the 4,100 bikes, according to Radio Canada. According to the Bixi website, the 1,000,000th trip was celebrated this week.