According to Barcelona's La Vanguardia, Europe's mobile telecommunication giant, Vodaphone will be the "naming" sponsor of Barcelona's successful bike-sharing program, bicing. The report states that at the beginning of April, the bikes, the stations, the uniforms, the website and naturally the mobile apps will all say "vodafone - bicing."
The money from the 3 year contract for the branding of bicing with Vodafone will help the program keep the service levels high while reducing public subsidies to the program.
|New name in Barcelona
Russell Meddin bikesharephiladelphia.org
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