The service is a joint venture of the Municipality of Ljubljana and the advertising company Europlakat (a partner of JCDecaux in Slovenia). Even before the launch, 1,633 advance registrations had been made through their website -- http://en.bicikelj.si/. Registration is available for a year at three euros and a week at 1 euro. The first hour is free of charge, the second is 1 euro, third is 2 euros, and each additional hour is 4 euros. The service is operable 24 hours per day throughout the year.
Special thanks to Janez Bertoncelj, Ljubljana's cycling coordinator for assistance with this article.