Tuesday, November 8, 2011

Mo' Incentives to Cycle

Bicycling is good for physical health, environmental health, and the alleviation of traffic congestion, so encouraging bikes use is an essential public priority. Design firm LUNAR Europe, Green City e.V., and the University of Wuppertal, all based in Germany, have partnered to develop mo’, which offers compensation for the use of bicycles and public transportation. mo’ subscribers use their smartcard to rent standard bikes, cargobikes, ebikes, and cars, as well as use public transportation. Subscribers collect mo’ miles by riding bicycles or “eco-friendly transport” and the more mo’ miles one has, the cheaper it is to rent a car.

Users are given a bike tag that tracks the miles ridden on their own bike, while the mo’ card used to access public transportation records the distance travelled on trains or busses. Thus, mo’ provides an array of bikes to be shared in their program, while also rewarding users for using these environmentally responsible methods of transportation. The purpose of this multifaceted approach to encouraging sustainable transportation is to give users every incentive to change their habits over the long term. The driving force of mo’s design team, Dirk Hessenbruch, claims “mo’ points out concrete, feasible alternatives that are based on people’s needs. mo’ means mobility for the city of tomorrow.”

What could be mo' better than that?

Image Credit: Dexigner.com

p.s. - This is The Bike-sharing Blog's 300th post! We can't wait to see what the next 300 mo' posts will be about. 

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