The bike design is coming together as well. While other bike-sharing services throughout the world have bikes colored gray to fit in with the historic architecture of some cities, and others are neon colors to make them eye-catching, Capital Bikeshare bikes will be dark red to match D.C.’s Circulator bus (and upcoming streetcar) branding. The color is unobtrusive, yet energized.
With organizations like Barclays, Rio Tinto Alcan, and Blue Cross/Blue Shield sponsoring bike-sharing services elsewhere, the Arlington service is now open for sponsorship too. Sponsorship opportunities are competitively priced and provide organizations a way to support a clean, green, and healthy transport mode for the 21st century.