Monday, February 15, 2010

North America's Newest and Largest Year-round Service Opens in México City

February 16th at 8:00 AM, Mayor Marcelo Ebrard of Mexico City will launch "The System of Individual Transportation," Ecobici, the largest year-round bike-sharing system in North America, with over 1,100 bikes and 82 stations. The Federal District of Mexico City will hold the coveted title of the largest system in the western hemisphere until Montréal wakes up from its winter hibernation in May.

Still 1,100 bikes is nothing to snooze at! The Bike-sharing Blog first reported the announcement of this program on August 6, 2009: Viva Cuidad de México. In six months this Clear Channel-operated system was planned and installed. The system is starting in four districts of the capital with plans to expand to the rest of the city with a total of 6,000 bikes. According to Cuidadanosenred, Jorge Borobia, director of Clear Channel Mexico, said that depending on the operation of this first stage, it will be analyzed, before extending the service to other areas of the city. As with other Clear Channel SmartBike systems, yearly subscription registration for a system RFID card, shown below, must be bought online or at the Ecobici office.

The yearly cost is $300 MXN (about $23 USD). The first 30 minutes of a rental has no charge, the next 30 minutes costs $10 MXN (80¢ US), and after that it costs $35 MXN ($2.70 US) an hour, as reported in merca20. With this pricing, Ecobici hopes to quickly garner 24,000 subscribers. The bikes will be distributed at the cicloestacionamientos” by small environmentally friendly trucks with trailers.


Watch this introductory video (in Spanish).

3 comments:

consumidor consciente said...

I see several problems with this program (apologies for the rant):
* The cost to the taxpayers: While the system is operated by a private company (Clear Channel Outdoor) the financing comes from the public coffers to the tune of 75 million pesos. For Mexico this is not a meager sum. Clear Channel also received authorization for 150 billboards across the city.
According to this note, there is an assumption of 3 million pesos lost to theft and vandalism per year. If the actual losses exceed this projection the government of the Federal District will pay the difference (Apparently CC is not taking any financial risk).
After 6 weeks approximately 2,400 people have signed up for the service, ~1,600 per month. The Federal District's government's target is 24,000 users. A back of the envelope calculation makes me think that they are aiming to recover their investment in 10 years. They may or may not reach their goal, I hope they do. The system may or may not be working in 10 years, but I can not remember a single program in Mexico that lasted that long. Once the politicians have taken their cut there is little incentive to maintain it in working order.

* Misguided priorities: This is the same government that is not capable of keeping the street lights working or the trash off the streets. When I'm with my daughter in the "Parque Mexico" and she needs to use the bathroom we have to pay (exact change only!) and a drinking fountain is nowhere to be found in the whole city.

* The cost for the user: The minimum salary in mexico is 57.5 pesos per day. A quick search reveals that in New York it is U$7.25 per hour. If you compare a la UBS Big Mac Index the 5 days of minimum wage it takes to pay the ecobici fee would be equivalent to 290 US Dollars. This obviously is not an exact equivalency but it gives you an idea of what 300 pesos means to a person earning minimum wage.

* The need for a credit or debit card: not everybody has them obviously. I suspect that among people riding the metro and wanting to use the bikes for the "last kilometer" (the alleged target audience) the proportion of cardholders is lower.
This requirement also means that the system is of no use to tourist.

* Since I am not a bike rider I can not comment on how safe riding a bike in these areas is, but I have read many comment indicating that it is border line suicidal (on the launch day a D.F. government official had an accident trying to avoid a car!). There are no bike lanes so some riders take to the sidewalks. As a pedestrian I can tell you this is annoying and potentially dangerous. This has been characterized by the government as "details" that will be worked out eventually. Martha Delgado, environment secretary stated, on the record, that "usage comes first, then the infrastructure" I disagree, they should have taken care of this before unleashing these 1,000 bikes on us.

consumidor consciente said...

Cont.--

I realize that this sound pessimistic and cynical.
I am completely in favor of changing the way we live to be more eco-friendly, but the concepts should be sustainability and cost/benefit. If money is not an issue, why not give away priuses to everybody?, or subsidize them at least for use as taxis.

Instead they have chosen to drop this program in these gentrified neighborhoods where they are needed the least.

Mezcal said...

Ecobici I used to, however I think it takes planning and a good draft.