Friday, December 19, 2008
The Economies of Being Environmentally Conscious
Public Broadcasting Service (PBS) in the U.S. recently showed a program on bike-sharing in a series called e² which is "about the economies of being environmentally conscious." The synopsis: "Paris’ ambitious public-private Vélib’ bike initiative encourages residents to forgo cars for bikes and public transportation. In the process, the program has fostered a unique popular culture, complete with its own language, jokes and pick-up lines. If imitation is the sincerest form of flattery, Paris Mayor Bertrand Delanoe has undoubtedly taken heart: Its success has inspired cities like Rome, San Francisco and London to begin adopting similar programs of their own."
A 3-minute excerpt from the program is available. The 30-minute program can also be streamed on-line. From the link, click on Webcasts and then Paris: Velo Liberte'.
image credit: e²