Outdoor advertiser Cemusa has been a late comer on the bike-sharing front and accordingly the public generally is not familiar with it. However, with the recent partnership with Bicincitta' on the Rome bike-sharing program and now, with the development of its own bike-sharing technology, it appears Cemusa has gotten itself a foothold.
Cemusa has developed its own bike-sharing technology as is shown on a video on YouTube entitled "Cemusa Bicycle Sharing Program". The technology is station-based and requires a smartcard for access. The bicycles and stations look similar to JCDecaux and Clear Channel programs. An improvement is that one bollard can unlock two bikes. This should equate to a cost savings in manufacture and construction, as fewer bollards need to be built and installed than JCDecaux's 4th generation Cyclocity technology which is in-use in Paris.
Warning: The background music is catchy and may cause your foot to tap.