The outdoor advertising model of financing bike-sharing programs in the United States became foggy recently with Clear Channel Outdoor pulling out of its exclusive rights for a bike-sharing service of 1,275 bikes in San Francisco, according to reports in SF Streetblog and SF Gate. Clear Channel Outdoor has a two year old lucrative contract with San Francisco to place advertising on transit shelters on public space.Speaking of the cost of the bike-sharing service, Catherine Carr of Clear Channel Outdoor said, "It's a very expensive program, and in this economy, Clear Channel is not in a viable position to put out millions of dollars," The outdoor advertising model is one in which the proceeds of selling ad space on free-standing panels or panels on bus shelters, pay the cost of a bike-sharing service.
As the fog dissipates on this subject, The Bike-sharing Blog will keep you informed.
1 comment:
hi there, just found your blog via my girlfriend who's writing an article on bike-sharing/ bike libraries in oz. i've also written a similar story in this little online/offline press.
nice site.
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