CitiBank Sponsorship opens new branch in Miami for CitiBike

The Bike-sharing World, First Week of October 2014

USA:

CitiBank has found that sponsoring bike-sharing is good for business. It now has signed up to be the title sponsor for DecoBike in both Miami Beach and Miami, Florida.

CitiBank and DecoBike announced today that the combined Miami Beach and soon to launch Miami, Florida bike-sharing programs will be called CitiBike. This is in addition to New York City's bike-share service which operates under the same name. CitiBike Miami's website is www.citibikemiami.com. The combined cities will have over 1,750 bikes in 170 stations. The new Miami CitiBike, opening in November will bring to South Florida a new shaft-drive bicycle and new solar powered stations with touch screen kiosks.

Last year in a Digiday article about CitiBank sponsoring bike-share, Elyssa Gray of creative marketing for CitiBank indicated that after only a few months sponsoring bike-sharing that it was headed in an extremely positive direction. “People are talking about and sharing the program in such a positive way — it’s really becoming a part of the fabric of [the] City,” said Gray, “These kinds of opportunities for a brand don’t come by every day.”

In South Florida: "We are very excited to have the commitment of CitiBank as the title sponsor for our successful Miami Beach program as well as for our new expansion into the downtown Miami area and surrounding neighborhoods," says Colby Reese, co-founder of DecoBike. "Miami is an ever-growing metropolis and bike-sharing has already been embraced by our residents and visitors who have logged more than 4.5 million rides in Miami Beach, and we expect similar usage in downtown Miami and its surrounding neighborhoods."

The Bike-sharing Blog believes that title sponsors for bike-sharing programs is a policy to bank on!

image: Citibikemiami.com

Russell Meddin            bikesharephiladelphia.org

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