Guest post by Bradley
Schroeder
Bike-sharing in India
is on the verge of exploding in terms of the number of cities looking towards
implementation. Both for-profit and governmental bodies are reviewing models
that could work. I was privileged to be invited to India in November 2011 by the
Institute for Transportation and Development Policy to work on bike-sharing –-
both at the national level, as part of a team creating a policy document for
national funding, as well as at the municipal level with various cities. What I
experienced was reminiscent of the China I experienced when working there in
2008.
The concerns for
safety and the image of cycling being only for the poor are probably the
largest concerns for India right now. Similar concerns have been echoed
globally by sceptics, but it’s important for India to go down the same path as
other societies have, and to build a model that will work in the Indian
context.
While various attempts
at bike-sharing have been made, most lack the basic concept and confuse it with
bicycle rental. Also lacking is the technology that makes 3rd
generation (high tech) systems a success and the coverage area to account for anything
more than a small pilot project. But the lack of existing systems did not deter
the Urban Mobility India Conference in Delhi from holding a session on bike-sharing
which was well attended with quite vocally opinionated stances on whether bike-sharing
is needed and how it would succeed in India.
But the wheels are
turning. Cycle Chalao has won a tender in the City of Pune to put a pretty
decent-sized system in place. While the contract lacks two key components of
successful bike-sharing systems globally, stipulation of full automation and
payment according to service levels, it does allow leeway for a robust system
to be installed and showcase bike-sharing’s potential in a large Indian city.
South of Pune,
Kerberon Automations has set up shop in Bangalore with a few stations in what
looks like the beginnings of a well-designed 3rd generation system
using an advertising-based business model.
India is at the
tipping point. If bike-sharing is planned and implemented well in the first few
cities who truly adopt it on a grand scale, there is little reason why it would
not take off. Indian cycling is historically a poor man’s way to travel, but a
new emerging higher-class recreational cycling effort happening presently in
many cities can give cycling the image facelift it needs to become an
acceptable way to travel for all.
It is up to local
governments to educate themselves on best practices of bike-sharing globally
and to apply them to the Indian context. Through our discussions with local
manufacturers, we found there was interest and ability to design and supply the
ideal bicycles, stations, terminals, docks, and technology needed to make bike-sharing
a success. Putting the package together in India seems very plausible.
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image credit: Chris Kost, ITDP India